At the Intersection of Commerce and Technology

Most holiday strategies rely on the same KPIs—conversion, traffic, basket size—only to realize those numbers arrive after the moment that mattered. In 2025, shoppers are more price-sensitive, promotio... ...more
predictive analytics ,retail strategy business insights & thought leadership data-driven decision making &Decision-Making & Strategy
December 02, 2025•4 min read

Thanksgiving is giving retailers an early look at a new kind of holiday pressure. Instead of excitement building into Black Friday, many customers are arriving exhausted, overloaded, and far less tole... ...more
retail strategy ,consumer behavior marketing strategy &customer experience
November 28, 2025•5 min read

This post looks at how Thanksgiving has quietly become a high-stakes signal for the rest of the holiday retail season. Instead of waiting for Black Friday or Cyber Monday to reveal shopper intent, ret... ...more
retail strategy ,consumer behavior marketing strategy &customer insights
November 25, 2025•5 min read

Thanksgiving weekend used to mark the official kickoff of holiday retail. But in 2025, the season has already been underway for weeks by the time shoppers line up for Black Friday deals. Thanksgiving ... ...more
predictive analytics ,retail strategy consumer behavior business insights & thought leadership data-driven decision making customer insights &Decision-Making & Strategy
November 20, 2025•5 min read

Attention isn’t disappearing — it’s becoming more selective. As audiences filter harder and scroll faster, brands that rely on reach alone are losing ground. The new advantage comes from depth: immers... ...more
consumer behavior ,business insights & thought leadership marketing strategy content marketing & storytelling &digital marketing
November 18, 2025•5 min read

In 2025, clarity has become the ultimate competitive edge. As customers tire of endless choice and information overload, the smartest brands are learning that editing—not expanding—drives growth. This... ...more
retail strategy ,consumer behavior brand strategy business insights & thought leadership &customer experience
November 13, 2025•4 min read

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