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At the Intersection of Commerce and Technology
Beyond Gut Instinct: How Smart Companies Navigate Uncertainty
Smart companies don’t just react to uncertainty—they prepare for it. Learn how structured testing, real-world experiments, and data-driven decisions help businesses navigate complexity and stay ahead. ...more
AI ,consumer behavior business insights & thought leadership business leadership & strategy digital marketing best practices consumer engagement business transformation reputation management advertising and brand safety corporate governance and ethics case studies &business and society
April 16, 2025•3 min read
Should Brands and Platforms Have a Conscience?
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral ... ...more
consumer behavior ,brand strategy tech policy & regulation social media digital free speech digital marketing corporate social responsibility (CSR) reputation management social media platforms and ethics advertising and brand safety free speech corporate governance and ethics &business and society
February 12, 2025•6 min read
Customer-First Insights Drive Growth
Most companies claim to be customer-first, but few build their businesses around this. This post explores how leading brands turn customer insights into action, driving growth, loyalty, and real compe... ...more
business insights & thought leadership ,customer retention customer experience customer satisfaction voice of the customer data-driven decision making customer loyalty product development & innovation e-commerce strategy customer-centricity customer insights business transformation corporate culture &feedback loops
February 06, 2025•5 min read
Unifying Inventory, Finances and Demand - The $1.77 Trillion Solve
Unlock the power of unified data to transform your retail operations, boost sales, and customer experience. Discover cutting-edge strategies and real-world case studies. ...more
AI ,data predictive analytics forecasting inventory omnichannel unified commerce &finance
January 29, 2025•5 min read
Navigating Inflation: Strategic Pricing for Retail Growth
Discover how inflation impacts pricing strategies and consumer behavior. Learn key tactics to adapt, optimize, and maintain growth in a shifting economy. ...more
finance ,politics retail strategy pricing & profitability economic trends consumer behavior brand strategy supply chain & logistics &business insights & thought leadership
January 15, 2025•5 min read
Reducing Returns: Customer Expectations vs. Profitability
E-commerce returns cost retailers billions, but balancing fraud prevention with customer expectations is key. Learn how AI, return fees, and smarter policies can reduce return rates while keeping cust... ...more
inventory ,retail strategy pricing & profitability economic trends consumer behavior supply chain & logistics customer retention customer experience customer satisfaction customer loyalty behavioral analytics operational efficiency cost reduction e-commerce strategy online shopping trends fraud prevention return management conversion rate optimization (CRO) retail loss prevention &reverse logistics
January 09, 2025•5 min read
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