At the Intersection of Commerce and Technology
Discover how influencer marketing impacts supply chain efficiency, from viral demand spikes to inventory management, and why cross-team collaboration is now essential for brand success. ...more
supply chain & logistics ,social media content marketing & storytelling brand management influencer marketing &Decision-Making & Strategy
May 13, 2025•7 min read
Most marketing teams chase bigger budgets, but smarter allocation, not more spending, is what drives real results. This blog debunks the budget myth and shows how performance wins. ...more
finance ,marketing budget optimization marketing strategy digital marketing best practices paid media & advertising revenue growth cost reduction digital marketing &marketing-budgeting
May 07, 2025•5 min read
Smart companies don’t just react to uncertainty—they prepare for it. Learn how structured testing, real-world experiments, and data-driven decisions help businesses navigate complexity and stay ahead. ...more
AI ,consumer behavior business insights & thought leadership business leadership & strategy digital marketing best practices consumer engagement business transformation reputation management advertising and brand safety corporate governance and ethics case studies &business and society
April 16, 2025•3 min read
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral ... ...more
consumer behavior ,brand strategy tech policy & regulation social media digital free speech digital marketing corporate social responsibility (CSR) reputation management social media platforms and ethics advertising and brand safety free speech corporate governance and ethics &business and society
February 12, 2025•6 min read
Most companies claim to be customer-first, but few build their businesses around this. This post explores how leading brands turn customer insights into action, driving growth, loyalty, and real compe... ...more
business insights & thought leadership ,customer retention customer experience customer satisfaction voice of the customer data-driven decision making customer loyalty product development & innovation e-commerce strategy customer-centricity customer insights business transformation corporate culture &feedback loops
February 06, 2025•5 min read
Unlock the power of unified data to transform your retail operations, boost sales, and customer experience. Discover cutting-edge strategies and real-world case studies. ...more
AI ,data predictive analytics forecasting inventory omnichannel unified commerce &finance
January 29, 2025•5 min read
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