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Redefining Value: What Modern Shoppers Actually Mean When They Say “Worth It”
Published on: 02/09/2025
Shoppers today define “worth it” beyond price—factoring in emotional connection, durability, style, and experience. Retailers that adapt to this richer definition of value win lasting loyalty.
The Unexpected Link Between Influencers and Supply Chain Efficiency
Published on: 13/05/2025
Discover how influencer marketing impacts supply chain efficiency, from viral demand spikes to inventory management, and why cross-team collaboration is now essential for brand success.
The Business Impact of a Strong Voice of the Customer (VoC) Program
Published on: 05/12/2024
A strong Voice of the Customer (VoC) program enhances customer loyalty, increases revenue, and reduces costs. Learn how brands like Amazon use VoC to drive growth and competitive advantage. Let's optimize your strategy!
