BLOG
Retail Coach Insights
Category Results
Christmas Shopping Isn’t About Urgency Anymore, It’s About Control
As Christmas approaches, shoppers aren’t responding to louder countdowns or deeper last-minute discounts. They’re responding to something quieter: control. Control over timing, cost, decisions, and outcomes. This piece explores why late-December retail success now depends on reducing emotional load, simplifying choices, and designing experiences that help customers feel steady instead of rushed — and what this shift reveals about brand trust when it matters most.
December Momentum Now Belongs to the Brands That Feel Easiest to Shop
December 2025 is revealing a new kind of retail momentum — one built not on deeper discounts or louder promotions, but on emotional ease. Shoppers are carrying more mental load into the season, and the brands gaining ground are the ones that remove friction, simplify choices, and create calm inside a traditionally chaotic month. This post breaks down why emotional clarity has become the strongest competitive edge of the season and how retailers can design experiences that feel genuinely easier to shop.
The Holiday Rush Has a Weak Spot, and Thanksgiving Is Exposing It
Thanksgiving is giving retailers an early look at a new kind of holiday pressure. Instead of excitement building into Black Friday, many customers are arriving exhausted, overloaded, and far less tolerant of friction. This post examines why Thanksgiving has become the first true stress test of the season, how customer fatigue is reshaping holiday behavior, and what leading retailers are doing to simplify operations, clarify communication, and rebuild trust before December even begins.
Why the Hardest Part of Holiday Shopping Needs a Redesign
This post looks at how Thanksgiving has quietly become a high-stakes signal for the rest of the holiday retail season. Instead of waiting for Black Friday or Cyber Monday to reveal shopper intent, retailers are now reading Thanksgiving-week behavior as an early indicator of demand strength, promotional elasticity, and channel preference. The piece breaks down what this shift means for marketers, which patterns matter most, and how brands can adjust their holiday playbooks in real time.
