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Should Brands and Platforms Have a Conscience?
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral compass or prioritize profits.
Navigating Inflation: Strategic Pricing for Retail Growth
Discover how inflation impacts pricing strategies and consumer behavior. Learn key tactics to adapt, optimize, and maintain growth in a shifting economy.
The Marketing Decathlon: The Multiple Disciplines for Sustainable Growth
Marketing success requires multi-channel mastery—just like a decathlete must excel in 10 events. Learn how top brands like Nike & Barbie thrive with integrated marketing. Let's optimize your strategy!
The Business Impact of a Strong Voice of the Customer (VoC) Program
A strong Voice of the Customer (VoC) program enhances customer loyalty, increases revenue, and reduces costs. Learn how brands like Amazon use VoC to drive growth and competitive advantage. Let's optimize your strategy!
