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The Unexpected Link Between Influencers and Supply Chain Efficiency
Discover how influencer marketing impacts supply chain efficiency, from viral demand spikes to inventory management, and why cross-team collaboration is now essential for brand success.
The Marketing Budget Myth That's Wasting Your Money
Most marketing teams chase bigger budgets, but smarter allocation, not more spending, is what drives real results. This blog debunks the budget myth and shows how performance wins.
Beyond Gut Instinct: How Smart Companies Navigate Uncertainty
Smart companies don’t just react to uncertainty—they prepare for it. Learn how structured testing, real-world experiments, and data-driven decisions help businesses navigate complexity and stay ahead.
Should Brands and Platforms Have a Conscience?
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral compass or prioritize profits.
