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How Quiet Products Go Viral: The Retail Advantage of the Unexpected Hit
Published on: 21/08/2025
Not every bestseller is built to trend. From shoe washing bags to silicone body scrubbers, quiet products are reshaping retail. This blog explores how unplanned virality creates sleeper hits—and why retailers must adapt fast to capture the advantage.
Reducing Returns: Customer Expectations vs. Profitability
Published on: 09/01/2025
E-commerce returns cost retailers billions, but balancing fraud prevention with customer expectations is key. Learn how AI, return fees, and smarter policies can reduce return rates while keeping customers loyal.
