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Why the Hardest Part of Holiday Shopping Needs a Redesign
This post looks at how Thanksgiving has quietly become a high-stakes signal for the rest of the holiday retail season. Instead of waiting for Black Friday or Cyber Monday to reveal shopper intent, retailers are now reading Thanksgiving-week behavior as an early indicator of demand strength, promotional elasticity, and channel preference. The piece breaks down what this shift means for marketers, which patterns matter most, and how brands can adjust their holiday playbooks in real time.
Thanksgiving Weekend Is No Longer the Starting Line
Thanksgiving weekend used to mark the official kickoff of holiday retail. But in 2025, the season has already been underway for weeks by the time shoppers line up for Black Friday deals. Thanksgiving is no longer the starting signal—it’s the mid-season diagnostic. This post breaks down how the shift toward earlier promotions, extended demand curves, value-tier gifting, and evolving consumer emotion has transformed Thanksgiving from a conversion event into a strategic checkpoint. Retailers will learn which signals matter more than sales—the deal-to-full-price ratio, the strength of value-tier gifting, and early return intent—and how these cues shape margin, pricing strategy, and demand health heading into December. For leaders navigating a compressed, volatile holiday cycle, this piece reframes Thanksgiving as the moment to recalibrate, not launch.
Relearning What Loyalty Really Means
Loyalty in 2025 isn’t about points or perks—it’s about purpose. This piece explores how emotional connection, shared values, and reciprocity are redefining what it means for customers to stay loyal in an era of quiet disengagement.
When Innovation Fatigue Hits: Why Customers Are Craving Familiarity Again
After years of nonstop innovation, customers are choosing reliability over novelty. Discover why familiarity—not disruption—is driving brand loyalty in 2025.
