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The Marketing Budget Myth That's Wasting Your Money
Published on: 07/05/2025
Most marketing teams chase bigger budgets, but smarter allocation, not more spending, is what drives real results. This blog debunks the budget myth and shows how performance wins.
Reducing Returns: Customer Expectations vs. Profitability
Published on: 09/01/2025
E-commerce returns cost retailers billions, but balancing fraud prevention with customer expectations is key. Learn how AI, return fees, and smarter policies can reduce return rates while keeping customers loyal.
