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Beyond Gut Instinct: How Smart Companies Navigate Uncertainty
Smart companies don’t just react to uncertainty—they prepare for it. Learn how structured testing, real-world experiments, and data-driven decisions help businesses navigate complexity and stay ahead.
Should Brands and Platforms Have a Conscience?
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral compass or prioritize profits.
Navigating Inflation: Strategic Pricing for Retail Growth
Discover how inflation impacts pricing strategies and consumer behavior. Learn key tactics to adapt, optimize, and maintain growth in a shifting economy.
Reducing Returns: Customer Expectations vs. Profitability
E-commerce returns cost retailers billions, but balancing fraud prevention with customer expectations is key. Learn how AI, return fees, and smarter policies can reduce return rates while keeping customers loyal.
