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The Store as Media Channel: Why Physical Retail Is Becoming the Next Big Platform
Stores are no longer just for transactions—they’re media platforms. From AR try-ons to influencer pop-ups, physical retail is evolving into a stage for content, storytelling, and community. Brands that embrace this shift build loyalty and buzz.
Designing Calm: The Wellness Shift in Retail Spaces
Wellness is moving from product aisles to store blueprints. Retailers are redesigning spaces with calm lighting, natural textures, and slower pathways. Explore how wellness-driven design increases dwell time, trust, and long-term customer loyalty.
Beyond Gut Instinct: How Smart Companies Navigate Uncertainty
Smart companies don’t just react to uncertainty—they prepare for it. Learn how structured testing, real-world experiments, and data-driven decisions help businesses navigate complexity and stay ahead.
Should Brands and Platforms Have a Conscience?
The tension between free speech, corporate responsibility, and brand safety in the digital age. Examines case studies like Tesla, Bud Light, and Nike, questioning whether brands should follow a moral compass or prioritize profits.
